Qualitatively Speaking.

Shaili  //  Hi, I'm Shaili, and I love the online environment. Like some of you, I live, work and play a significant part of my life on the Internet, and I am always on the lookout to learn new ideas. Market research is my passion, and the uncharted terrain of online research methodologies seemed like a very natural transition back in 2004. Thankfully, it has been a time-tested good choice.

I am best known for conducting studies with leading edge methodologies including online research, mobile research and digital ethnography. I also conduct traditional in-person interviews, either in focus groups or one-on-one, and I should also mention that I am always on the lookout for new projective techniques and creative ways to ask questions.

Oct 17 / 3:06am

There's a First Time for Everything

Time to get on board and start a blog about the wonderful world of market research. You may think you know how products get into your hands at the store, but do you REALLY know how it was conceived and developed? I will share some of my know-how, as well as some fun and educational info along the way.

I was reently the first recepient of the QRCA Rising Star Award. An honor! I've conducted qualitative research for the past 6 years, and I've loved meeting other researchers who are just as curious as I am about understanding our interests and purchasing behavior.

Thanks for visiting, and please subscribe if you would like to read more from me.