Qualitatively Speaking. http://moderator.posterous.com The In-Depth Life of a Focus Group Moderator (and Qualitative Research Consultant) posterous.com Wed, 13 Jan 2010 14:26:00 -0800 Mobile Market Research Opportunity - Olympics? Valentine's Day? http://moderator.posterous.com/2010-mobile-market-research-opportunity-durin http://moderator.posterous.com/2010-mobile-market-research-opportunity-durin

Update: This opportunity has ended its run... Please contact me on Twitter @ShailiBhatt if you have any questions about running a qualitative research project on participants' cell phones. Thanks.

Would you like access to consumers’ cell phones to conduct market research during a major sporting event, product purchase/use or holiday?

I am donating the [You can] use of an industry-leading mobile research software product and my services to a select client candidate for this purpose:

  • Pay for recruiting and minimal incentives (if necessary), and my team handles the rest, including creation of the discussion guide (with team input) and moderation of the incoming and outgoing mobile messages. We will also debrief and discuss next steps with the client’s team.
  • The scope of this study can vary according to your needs; the methodology is very flexible and can easily combine with a more in-depth online research component.
  • In exchange, we would like to use this project's overview–revealing the client–in a public forum for the advancement of mobile market research education.
  • The client's objectives can vary, but we will require this study to focus on the brand's product or a specific event tied to the product in some way. For example, this methodology could be used to research specific products, like potato chips, served at Super Bowl parties where it would be useful to reach consumers away from home.

There is great PR potential for mobile projects right now. We are currently seeking client candidates for this opportunity, and the door is still open.

Please message/direct message me on Twitter @ShailiBhatt if you or someone you know has a product that is interested in connecting with consumers' cell phones and accessing their stories.

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